Spreading the Word About Edinburgh Fashion Week

Spreading the Word About Edinburgh Fashion Week 2016

For its second year, the organisers of Edinburgh Fashion Week wanted to create more credibility amongst Scotland’s fashion influencers, bloggers and creatives – whilst continuing the event’s distinctive Edinburgh positioning.

We created a striking set of launch images with some of the city’s leading fashion influencers, to showcase the city and the festival in equal measure. Set in iconic locations with custom made ‘Edinburgh Fashion Week’ street signs, the images were used to develop a high profile campaign of PR, blogger outreach, stunts and social media. We broke our targets for media coverage and helped to deliver a capacity crowd of 11,500 people for the event, setting a 15% increase on the 2015 event launch.