Burt Greener Communications is one of Scotland's most dynamic PR companies. Our talented team is the force behind some of the biggest brands, brightest businesses and eventful events. With over fifteen years' experience, we have a reputation as an agency that delivers: winning ideas, dedicated service and results.
Case Studies
BRUzil: Road to 2034
With Scotland once again failing to qualify for the 2010 World Cup, the nation’s favourite soft drink hatched a plan. This revolutionary idea encouraged Brazilians and Scots to ‘mix it up’ for the sake of Scotland’s footballing gene pool. What better than a dash of Brazilian DNA to create a world-beating Scotland side for the future!
Our Campaign
Burt Greener’s task was simple: to make this the most talked about football campaign of the summer, at a time when discussion of the global game was already at saturation point in the media. Our PR strategy aimed to have impact from the start. We kicked off with a daring ‘spoof’ press conference, which turned from serious sports announcement to fun ‘BRUzilian’ carnival led by Scotland hero Archie Gemmill – to the surprise of 30 assembled reporters and photographers. The story was splashed across news and sports pages in the days that followed, with one tabloid journalist securing a trip to Rio with the IRN-BRU team to witness a range of PR stunts unfold in the Brazilian capital, resulting in a series of major media spreads for the brand. Campaign fame was built through further news, sports and broadcast media placement.
Old Pulteney:
Row to the Pole
In 2010 Old Pulteney Single Malt Scotch Whisky signed up for its most ambitious sponsorship initiative to date. This global first would see Jock and his five man crew battle the polar elements in a specially adapted ice boat, ‘The Old Pulteney’, with their trip highlighting the impact of global warming in the region.
Our Campaign
Burt Greener was tasked with devising and managing the sponsorship strategy, and delivering a creative and broad-reaching tactical campaign to appeal to a range of target markets, from whisky aficionados to budding adventurers. This included a media launch, a spectacular boat unveiling on the ice rink at London’s Natural History Museum, and a unique competition for one winner to secure a coveted place on the expedition team – named Old Pulteney ‘Pole Position’. As entries flooded in for this once-in-a-lifetime opportunity, we managed a series of heats before revealing a winner at the London Boat Show in 2011.
Unveiling the story of Hugh Tennent
2010 was Tennent’s Lager’s 125th anniversary year, and the nation’s favourite pint wanted to celebrate the roots of the brand with a reinterpretation of the remarkable tale of its founder, the bold Hugh Tennent, whose epic adventures brought lager to Scotland…
Our Campaign
Our response took Tennent’s into new PR territory. A teaser campaign saw a new ‘H’ logo (for Hugh of course!) cropping up in mysterious places around Scotland, driven by social media and online buzz; we then gathered 100 of Scotland’s most influential journalists, broadcasters, bloggers and tweeters to Glasgow’s Grosvenor Cinema for a very modern ‘premiere’ with a Victorian twist – complete with top hats, penny farthings and perfectly chilled Tennent’s in specially designed ‘H’ glasses.
Campaign longevity was secured with an array of media features re-telling the great story of Tennent’s through the ages – with a special briefing for Glasgow’s taxi drivers to ensure that the whole city was talking about the man of the moment, Hugh Tennent.
nairn’s Natural Woman: The Big Dunk
In 2010 nairn’s tasked Burt Greener with raising the profile of its range of oat biscuits, highlighting the health benefits and great taste to a largely female audience. The UK-wide campaign had to reflect the ‘natural’ aspect of the biscuits – at the very core of the nairn’s brand – plus bring a fresh level of talkability to the product story.
Our Campaign
Our response was to devise nairn’s Natural Woman, a campaign encouraging women across the country to try out a range of natural and healthy options across diet, beauty and exercise. Teaming up with female health and wellbeing ambassadors, nairn’s offered women a range of opportunities to sample naturally healthy activities, such as the nairn’s ‘natural spa’ retreat which welcomed 30 competition winners. We worked closely with Kate Rew, founder of the UK Outdoor Swimming Society, to organise the nairn’s Natural Woman ‘Big Dunk’. This outdoor plunge to celebrate the first day of Spring saw over 50 women (and some brave men!) ‘dunking’ into the freezing waters of Scotland’s Firth of Forth. A high profile broadcast on Sky News was secured, plus fun picture-led coverage hitting a wide range of digital and print media. Download the full press release
Our Campaign
Working with a panel of credible judges including Glasgow City Marketing Bureau and the Herald newspaper group, we selected 20 of Glasgow’s most distinctively stylish people, all of whom had a special memory or experience to tell of the centre – with 1 space left over for a public vote.
From established celebrities such as Kirsty Wark to under-the-radar style-setters such as Niall Walker of the Arches and popster Manda Rin, a beautiful portrait photograph of each ‘icon’ was taken in a different area of Princes Square for a resulting photography exhibition.
A 21st birthday party was the final part of the celebration, hosted by Janice Forsyth and with a performance from rising indie stars Pearl and the Puppets, all in honour of Princes Square and its 21 icons.
Client News
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The Wickerman Festival has today, Friday 19th April, revealed that punk rock band Stiff little Fingers and new wave act The Rezillos will be headlining its legendary Scooter Tent this July.
Belfast’s Stiff Little Fingers, who headlined the very first Wickerman in 2002 will undoubtedly deliver a raucous performance in the hugely popular punk & ska tent on Friday 26th July, while on Saturday 27th Edinburgh based five piece, The Rezillos, will take to the stage to stir up the crowds. Joining them on the bill are Anti-Nowhere League, Vice Squad, Random Hand and Buster Shuffle.
Friday’s line up is completed by Random Hand, who have toured extensively sharing their ferocious ska-punk-metal style; Nick Welsh with his show ‘The Life & Times of a Ska Man’; The Kubricks, a seven-piece band from London; Scooter Tent favourites Bombskare; Davy and The Hosebeat, 2Tone ska originals Capone and the Bullets; Annan boys More From Jim and Molotov.
On Saturday, East London’s Buster Shuffle will get the Scooter Tent bouncing and they will be joined by the ever popular, ska pop act The Amphetameanies; 4ft Fingers; The Ramones all female tribute act The Ramonas; Slagerij; The Hostiles; The Negatives and Urang Matang.
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In 1994, a few thousand music fans first packed their tents for an ambitious new music festival for Scotland called T in the Park…
This summer, founding partner Tennent’s Lager is joining fans in counting down to T in the Park’s 20 year milestone, packaging up the pride and passion it has for Scotland’s best music festival with the release of a striking new limited edition can.
Celebrating the enduring success and legendary spirit of the T in the Park experience, the 440ml can features a silver radial design stamped on both sides with the iconic festival logo – and a ‘Here’s to 20 Great Years!’ tribute.
The outer pack transports fans straight to an illuminated T in the Park main stage at night, bursting off the shelf with images of the artists, the audience and the spectacular fireworks that close the festival each year.
The can will be available as a limited edition for the Scottish off trade from late April in 8, 10 and 12 can packs, and a 500ml version of the can will be available exclusively on-site for fans at this year’s festival. Consumers will also have the chance to win T in the Park tickets through an on-pack promotion.
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Old Pulteney Single Malt Whisky is delighted to partner with the Sunday Express for a seventh consecutive year to launch the annual ‘Wish You Were Here’ photography competition. The whisky, also known as the Maritime Malt, invites Sunday Express readers to help revive the tradition of the British seaside postcard by challenging amateur photographers to submit their maritime inspired photographs.
The competition, which has attracted over 3000 entries in past years, offers an incredible prize of £2500 for the winning image in addition to a trip for two to the Pulteney Distillery in Wick.
Last year’s winner, Brian Cook, scooped the prize with his stunning image entitled ‘Bay of Lairg’.
The Sunday Express and Old Pulteney are looking for creative snapshots that encapsulate Britain’s coastal landscape and the nation’s relationship with the sea – send your image to competition@burtgreener.co.uk to enter.
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Beauty fans can look forward to a bumper weekend as Spa in the City – Edinburgh’s popular free beauty event – returns on Saturday 4th and Sunday 5th May for a sixth consecutive year.
Heading once again to St Andrew Square, the Essential Edinburgh extravaganza will feature a new ‘Fresh as a Daisy’ theme which will be accompanied by a fresh new format, with six of the city’s most prestigious beauty retailers – John Lewis, Jenners, Harvey Nichols, Boots, Debenhams and the Roxburghe Hotel – each taking over their own marquee.
The weekend will offer city centre shoppers the chance to ‘freshen up their look’ with a menu of free treatments, with brands for this year including Shu Uemura from Harvey Nichols, Liz Earle from John Lewis and Clarins which will be in the Jenners marquee. Luxurious treatments courtesy of the spa team at the city’s Roxburghe Hotel will also be available, alongside Superdrug and Lush Spa.
The event is organised and funded by Essential Edinburgh, the city’s Central Business Improvement District and aims to promote the wealth of beauty and lifestyle retailers on offer in Edinburgh city centre and encourage shoppers into the area.
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The Wickerman Festival has built a reputation as one of the finest platforms for showcasing emerging Scottish talent, and this year is no different as a host of the hottest new musicians join its Solus tent line-up.
New wave rock band Vukovi will headline the tent on Friday, while Saturday’s lead act will be tech-electro trio Roman Nose. They will be joined by Fat Goth, TeKlo, Woodenbox, Siobhan Wilson, Vigo Thieves and Fake Major, as well as other rising stars.
Glasgow four-piece Vukovi will be returning to the festival with the promise of a raucous performance and a sound influenced by the likes of Skunk Anansie and Rage Against the Machine. The band’s reputation for delivering a storming live set was built on sold out shows throughout Glasgow and its alternative, experimental sound is guaranteed to be a hit with Wicker fans. Vukovi will be joined by energetic electro act Teklo, dubbed ‘One to Watch’ by the BBC, and his yet-to-be released new material is sure to wow the crowds.
On Saturday, the Solus tent will pick up the pace with masked trio Roman Nose who write, produce and direct their own tech-electro stage shows. Their bass-heavy existence and heart-crunching sound is set to have the tent jumping. Also announced for Saturday are hotly tipped act Vigo Thieves, a Wishaw band who use driven beats, explosive synthesisers and soaring emotionally charged vocals to produce epic songs which echo the likes of New Order and U2.
For more additions to the Solus tent visit www.thewickermanfestival.co.uk.
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Spring has sprung and The Wickerman Festival is bursting with news as the second wave of main stage acts is announced. Headlining the festival on the Saturday will be Scottish singer songwriter Amy Macdonald. Joining her on the Summerisle stage will be The Enemy, KT Tunstall, Dexys and Bellowhead, amongst others.
Award-winning artist Amy Macdonald will take to the stage on Saturday 27th July to entertain festival goers with her first Wickerman performance. Her heartfelt sound and raw performance style promises a rousing set that will include tracks from her three critically acclaimed albums.
She will be joined on the bill by The Enemy who promise top quality, unapologetic rock’n’roll, and hits from their three UK top ten albums. Performing on Friday 26th is multi-platinum selling artist KT Tunstall. KT, who will be returning to the spotlight this summer after an 18 month break, will be performing a mix of new material from her much anticipated fourth studio album and classic hits from her back catalogue.
The full list of artists released is available on the Wickerman website – www.thewickermanfestival.com.
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Wickerman, one of Scotland’s best-loved independent music festivals, has proposed a novel new initiative to help smitten music fans pop the question…festival style.
On 14th February, Wickerman played cupid by launching a nationwide competition offering twelve music-loving romantics the opportunity to propose to their partner in a new Wicker Love Lounge – a unique festival setting created especially for this year’s festival.
To win one of the twelve ‘Wicker Love Lounge’ slots, entrants must submit 100 words on how they met their partner and why they want to propose at the Wickerman Festival. Entries will be accepted from 14th February to 14th April 2013 via wickerlovelounge@burtgreener.co.uk. Successful entrants will be notified by 30th April and arrangements made to ensure that their unique Wicker proposal stands the best chance of receiving a ‘yes’! http://www.thewickermanfestival.co.uk/2013/02/13/wickerman-helps-fans-with-pitch-perfect-proposal/
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anCnoc Highland single malt Scotch whisky has announced the first limited release of its 22 Years Old, the latest hand selected addition to the brand’s core range.
The whisky, which has been matured in American bourbon and Spanish sherry oak casks at its Knockdhu distillery, has been bottled in its most natural form – neither chill-filtered nor coloured.
Priced at a recommended retail price of £85, only 950 cases will be made available throughout 2013 in the UK, USA, Sweden, Russia, Denmark, Japan and Taiwan.
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Wickerman, one of Scotland’s best-loved independent music festivals, has revealed the Friday night headliner for this year’s summer festival will be seminal Scottish rock band Primal Scream. Also joining the Festival’s line-up will be critically acclaimed duo Public Service Broadcasting, who will inform, educate and entertain festival goers with their original mix of past and present.
On Friday 26th July, Bobby Gillespie and the band will take their iconic style to the stage in what will be Primal Scream’s only Scottish festival appearance this year. Debuting material from their eagerly awaited new album, their first in five years, alongside classic hits from their back catalogue, the influential group will be ‘moving on up’ to the top of the bill with what is set to be an electrifying performance.
Public Service Broadcasting will join them on the Summerisle Stage line up, showcasing their signature mix of archive samples, electronic beats and live audio visual transmissions.
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Leading Scottish ale Caledonia Best has unveiled its first ever television advertising campaign set to a new recording of one of Scotland’s best-loved songs, ‘Caledonia’.
The 60-second film shows the journey of a young Scottish man through his years of changing loves, looks and lifestyles, before he finally finds contentment.
Tennent Caledonian Marketing Director Paul Condron commented:
“As we set out to create our first TV ad for Caledonia Best, we wanted to capture the role of the local pub in the social lives of so many Scots. We know our drinkers will easily relate to the highs and lows that are experienced before life feels more settled, and can identify Caledonia Best at the heart of so many special moments.”
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Edinburgh-based Logan Energy Ltd, the world market leader in powering fuel cell integrated systems, has announced a new contract to install a 300 kW stationary fuel cell power plant at the 20 Fenchurch Street office development in the City of London. The installation, which will be designed, integrated and maintained by Logan Energy, will support London’s deployment of decentralized energy to develop a more sustainable, secure, cost-effective and low to zero carbon energy supply in the capital.
Known as the ‘Walkie Talkie’, the 38 storey, 690,000 square foot office building is being jointly developed by Canary Wharf Group plc and Land Securities plc and is set to open in early 2014. The Direct FuelCell® (DFC®), which will be installed in 2013, will provide electricity, high temperature heat to an absorption chiller to provide cooling, and low temperature heat for space and domestic water heating in a combined cooling, heat and power (CCHP) configuration.
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Marking the first anniversary since the launch of Tennent Caledonian’s new ale, Caledonia Best unveiled the exciting mix of projects being backed by its Seed Fund initiative, aiming to support fledgling businesses in brewing and farming throughout Scotland.
The Seed Fund has seen £58,000 generated to support innovative projects which may not have otherwise been able to happen – raised through a 5p donation in every pint sold in the first six months of the year.
The application process opened in June, and Caledonia Best has worked closely with partners from National Farmers Union Scotland (NFUS) and Heriot-Watt University’s International Centre for Brewing and Distilling (ICBD) to decide which of the applicants should be awarded funding.
Pictured are Paul Millar from St Andrews’ Eden Brewery which has received funding to buy machinery to enable the business to flourish, and Anna Thomson who will use her funding to produce a range of Scottish flour.
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The nation has spoken! And after over 3000 entries, a nationwide tour and weeks of debate to select 36 winning comments….Scotland’s favourite pint Tennent’s Lager unveiled its much anticipated Scotland pint glass in time for St Andrew’s Day celebrations.
The ‘Scotland to a T’ campaign began this summer when Tennent’s handed its glass over to the public and asked them what makes them smile the most about Scotland – with the aim of creating a unique snapshot of the nation in words and pictures.
The resulting glass design contains a funny and moving mix of the things that people love about their home country. It shows that Scots are proud of their national treasures – from ‘The Big Yin’, the ‘squadrons of midges’ and the ‘Tartan Army’ to the famous ‘Hampden Roar’ and of course, ‘T in the Paaarrk!’.
To further celebrate, Tennent’s created an animated film inspired by and bringing to life some of the phrases on the glass, available at http://www.youtube.com/watch?v=NzrHp8iAYoI.
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Glasgow’s most glamorous shopping destination, Princes Square, started the festive season early with an enchanting Reindeer Parade. Children and adults alike were delighted by the magical sight of Santa and his trusty flock travelling majestically down Buchanan Street and arriving outside Princes Square where Santa switched on the sparkling Christmas lights. The ever popular event saw hundreds of shoppers gather to mark the official start of Christmas at Princes Square.
Shoppers were also dazzled by Princes Square’s stunning Christmas tree which is suspended from the ceiling in the heart of the centre and spans all three floors of the glamorous boutiques, restaurants and bars. The decadent Christmas decorations have been exclusively designed by James Glancy, whose opulent creations adorn the likes of London’s Carnaby Street and are admired throughout the festive season.
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In a year that has seen Old Pulteney single malt Scotch whisky hailed as ‘World Whisky of the Year’, the Pulteney Distillery in Wick has unveiled a truly exceptional release for whisky lovers as 2012 draws to a close.
In celebration of the oldest Pulteney bottling to date and to reflect the quality and rarity of the whisky, every aspect of the Limited Edition 40 Year Old expression is exquisite and designed to embody the intrigue, craft and history of the ‘Maritime Malt’.
Each closure for the 40 Year Old bottle is unique, hewn by local Caithness stonemasons from a single Caithness flagstone, carefully whittled down into a series of unique pieces which were then individually polished and milled into the perfect stopper shape. A Scottish hallmarked solid silver roundel depicting the age of the whisky completes the bottle’s premium finish.
The luxurious design continues with a highest quality dark blue gloss lacquered wooden gift box, silver etched with the Old Pulteney logo and a classic herring drifter image. A hand-signed book written by whisky expert Charles MacLean, telling the fascinating tale of Old Pulteney’s history, completes the 40 Year Old’s presentation.
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Global drinks business International Beverage has announced it has appointed Five Eyes AB as the exclusive Duty Free agency to represent its entire portfolio of spirits and beer in the Nordic – Baltic regional Duty Free channel.
Five Eyes AB will represent sales and marketing of the brands portfolio for the coming 2013-2014 annual tenders and the appointment will be under contract for a term of three years, effective 1st May 2013. Brands include the International Beverage single malt Scotch whiskies Old Pulteney, anCnoc, Balblair and Speyburn; established blended Scotch whiskies Hankey Bannister and MacArthur’s, and new premium spirits such as Caorunn small batch Scottish gin.
James Bateman, Global Travel Retail Manager for International Beverage, commented: ‘It makes sense now for International Beverage to pull its resources together and focus its Nordic DF offer by having one partnership with Five Eyes AB. Since we entered the Nordic Duty Free channel in 2010, Fredrik Borin and his partners have done excellent work in launching and building notable momentum for brands such Old Pulteney single malt Scotch whisky. We are now at the stage where we can build on this initial momentum to bring a unified, trusted and compelling Travel Retail offer to the operators and retailers.’
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Tennent’s Original Export has unveiled the winners of its postcard competition, which asked drinkers to create their own version of the lager’s award-winning billboard campaign that twinned Scottish locations with historic Tennent’s export markets.
From hundreds of Facebook entries, Tennent’s picked two winners: 22-year-old music teacher Robbie Huxtable’s imaginative ‘‘Lanzarothesay’, which paired the Spanish island of Lanzarote with Scotland’s own holiday destination Rothesay; and 26-year-old David Morgan’s ‘Monte Carluke’, an inspired twinning of the glamorous hotspot Monte Carlo with Scotland’s own Carluke.
The competition follows the launch of Tennent’s Original Export Lager earlier this year, which introduced billboards that humorously combined Scottish locations with historic Tennent’s export markets. The winning ‘Lanzarothesay’ and ‘Monte Carluke’ creations will be displayed at billboard sites across Scotland.
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anCnoc Highland single malt Scotch whisky has unveiled the second in the series of Limited Edition releases from its collaboration with internationally renowned Scottish illustrator, Peter Arkle.
The partnership has seen New York-based Arkle develop an exclusive range of limited edition designs for anCnoc; each based on a unique aspect of Knockdhu Distillery, home of the single malt. anCnoc’s eagerly anticipated new edition is inspired by Arkle’s visit to the distillery’s warehouse, where the whisky is aged over decades. Arkle found this tranquil, dark space to have an enchanting atmosphere – almost magical – with “an incredible sense of time passing”. This is conveyed in his evocative black and white illustration on the bottle, showing rows of casks disappearing into the darkness.
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As thousands descended on Glasgow to pay tribute to Scotland’s inspiring medal winning athletes on 14th September, Scotland’s leading brewer Tennent Caledonian turned beer into gold to celebrate…in more ways than one!
On the day of the parade, Tennent’s donated 5p to charity for every pint of Tennent’s Lager, Caledonia Best and Tennent’s Original Export sold across the whole of Scotland. The Tennent’s team has revealed it is donating all cash raised to Capability Scotland.
Tennent’s also celebrated our athletes’ achievements by producing 1000 commemorative bottles of its award winning Tennent’s Original Export, which featured a gold version of the iconic Tennent’s ‘T’ bottle and pack.
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Caorunn Gin is delighted to announce that 25-year-old bartender Iain Griffiths, from Edinburgh’s Bramble Bar, has been crowned the winner of innovative global cocktail competition – Caorunn Storytellers 2012. The Grand Final saw four of the world’s best bartenders represent their countries and go head to head in a bid to win the prestigious title.
Throughout the afternoon global final, the bartenders were asked to reproduce their winning cocktail from the national heats, the cocktail being inspired by Caorunn’s Scottish heritage and five Celtic botanicals – rowan berry, coul blush apple, bog myrtle, heather and dandelion.
The judging panel were dazzled by Iain’s exceptional cocktail – ‘The Damson Chamber’. Iain took home a cash prize of £1,500, as well as being honoured with the esteemed title of Caorunn Global Storyteller 2012, with his winning drink being promoted worldwide as a signature Caorunn cocktail.
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The gates of Scotland’s most historic and successful brewery were opened to First Minister the Right Honourable Alex Salmond as he joined the management team of Tennent Caledonian Breweries in celebrating the launch of a new £4 million state-of-the-art bottling line at their famous Wellpark home in Glasgow.
The First Minister was invited to officially open the new facility by Stephen Glancey, Group Chief Executive Officer of C&C Group and Steven Annand, Commercial Managing Director of Tennent Caledonian, who welcomed Mr Salmond to an extended tour of Wellpark where the business has been producing beer for Scotland and the world for over 450 years.
The new £4 million line gives Tennent Caledonian the largest and most technologically advanced beer bottling operation in Scotland, with the capacity to run 50,000 bottles per hour – for Tennent’s brands and for contract business that will now be attracted to Scotland from across the UK.
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Heralding the arrival of Tennent’s Original Export back to these shores, a spectacular crate was washed up on the banks of the Clyde in Glasgow, forming a mysterious presence for passers-by before its sides were lowered to reveal the hidden bar inside.
As well as offering Scots a first taste of newly-launched Tennent’s Original Export – the premium export lager which is brewed in Glasgow using the finest ingredients, true to Tennent’s earliest brews – the quirky bar is a celebration of the illustrious and little-known export history of Scotland’s pre-eminent brewer.
The crate provides a fascinating peek into the Tennent’s archive, showcasing some recently-unearthed old photographs, postcards and maps. There are some early brewing medals and awards from around the globe, including the 1890 ‘First Degree of Merit’ from Trinidad & Tobago’ and the 1891 ‘Gold Medal’ from Jamaica. Bar table tops feature century-old newspaper clippings – including a copy of the Bavarian Brewing Journal from 1892 which describes a tasting of Tennent’s on a trip up the Nile!
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Wickerman, one of Scotland’s best-loved summer music and arts festivals, has revealed its hotly anticipated line-up for 2012, with monumental New York pop stars Scissor Sisters and top Scottish popsters Texas revealed as headliners for the main Summerisle Stage.
Set to be one of the hottest parties of the summer, Scissor Sisters’ unique breed of glam pop will top the bill on Friday 20th July, as the band debut material from their eagerly anticipated new album. Folk rock heroes Levellers, Britpop icons Cast, Scottish indie rockers Bis, five-piece indie pop band Dog is Dead and American songstress Jenny O will also take to the stage on the first full day of the festival.
On Saturday 21st July, Sharleen and the boys will be performing their beloved back catalogue of hits in their only Scottish festival appearance this year. They are joined on the Summerisle line up bill by very special guests, crowd-rousing Dundee rockers The View, ‘Dream Catch Me’ singer / songwriter Newton Faulkner, and Scots indie-folk outfit Kassidy.
Now in its eleventh year, the festival will once again come to a spectacular climax with the legendary Saturday night lighting of the Wickerman: followed this year by a DJ set from Mike Skinner, and a promise to keep the Wickerman party stoked into the wee small hours.
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anCnoc Highland Single Malt Scotch Whisky has today unveiled a new global campaign that is set to bring a modern twist to the traditional world of whisky – through a collaboration with internationally acclaimed Scottish illustrator Peter Arkle.
Arkle, who is now based in New York City, has developed an exclusive range of limited edition designs for anCnoc , which will be launched throughout 2012 and will be available in the UK, USA, Sweden and selected European markets.
Demonstrating Arkle’s fascination for the science and mystical nature of anCnoc’s production process, the first anCnoc Peter Arkle Limited Edition release is based on a depiction of each of the Single Malt’s ingredients: malted barley, spring water, heat, yeast, time and ‘magic’ – which the illustrator brands ‘the secret thing which makes anCnoc anCnoc’.
The striking packaging design repeats this image, transforming it into an eye-catching and bold black ink pattern on the brand’s trademark stark white background.
The whisky inside is equally special, containing a new expression, hand selected by anCnoc Distillery Manager Gordon Bruce. Matured wholly in Spanish oak sherry barrels – a first for the brand – the resulting dram is complex and satisfying, rich in colour with amber highlights.
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Old Pulteney Single Malt Scotch Whisky has teamed up with the Sunday Express for the seventh year to celebrate its Wish You Were Here amateur photography competition. Also known as the Maritime Malt, Old Pulteney has worked in partnership with the Sunday Express since 2004 in welcoming readers to take part in the UK’s largest maritime photography competition. The challenge for budding photographers is to help revive the great British tradition of the seaside postcard through a UK wide search for the best nautical images.
Last year’s winner, Derek Bates’ stunning image entitled ‘North Gare’ was selected out of thousands of entrants from across the UK ranging from beautiful maritime sunsets to seaside snaps of seagulls.
Amateur photographers can enter here http://www.express.co.uk/web/wishyouwerehere2012
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Caorunn Scottish Gin will be raising the bar internationally in 2012 with the launch of an innovative new cocktail competition – Caorunn Storytellers Global Cocktail Challenge.
With its own rich Celtic heritage, the super premium gin knows that behind every drink there is a tale to tell, so the brand is searching for the world’s best bartenders who can do just that. Caorunn is challenging budding mixologists to create a new imaginative cocktail – and crucially to tell the story behind it. The cutting edge contest will stir up a storm in five key territories in a bid to discover a truly world-class serve.
To showcase their exceptional bartending skills and creativity, entrants are being encouraged to take their inspiration from Caorunn’s own story, in which traditional handcrafted distillation techniques are married with a unique combination of five locally sourced Celtic botanicals.
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Britain’s gin drinkers can pay tribute to the Queen’s Jubilee this summer by sipping on a new Caorunn cocktail – Jubilee & Tea. Created by innovative cocktail catering company, 10 Dollar Shake, to mark the already much anticipated Royal celebration of 2012, the stately cocktail will be launched at this weekend’s Scottish Wedding Show in Glasgow.
Designed to commemorate the Queen’s sixty year reign, Jubilee & Tea incorporates ingredients and flavours from around the Commonwealth – Caorunn Scottish gin, English tonic water (with Indian botanicals), Kenyan tea and kumquats from Hong Kong. A series of Jubilee & Tea serving demonstrations and sampling will run throughout the two day show to help get visitors in the mood for a regal party.
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Super premium Caorunn Scottish Gin has collaborated with luxury men’s outfitter Spencer Hart to serve up some stylish drinks during a week of Los Angeles- based Oscars activity. The visit follows Spencer Hart’s hugely successful Golden Globes trip in January, where they dressed leading British actors including Orlando Bloom, Dominic West, Damian Lewis Benedict Cumberbatch and Stellan and Alexander Skarsgard for the prestigious awards.
To kick off the partnership, Caorunn sponsored Spencer Hart’s exclusive pre-Oscars party which took place on Wednesday 22nd February at The Standard hotel’s hip Hollywood hangout @Smoke&Mirrors. During the event the leaders of British film mingled with the LA acting fraternity and enjoyed Caorunn’s signature serve – a Caorunn G&T – which is distinctively served with a slice of red apple.
Caorunn also provided some of the film world’s leading men with a taste of the Scottish Highlands during the run-up to Sunday’s inaugural awards at the iconic Chateau Marmont. Nick Hart, Spencer Hart’s founder, and his team fitted British and Hollywood A-listers with bespoke suits at the legendary hotel, offering them a Caorunn tipple during the process.
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Scots who proudly put the defining characteristics of their home cities into words for a new Tennent’s Lager campaign will get a first glimpse of their quotes – as they are emblazoned on pint glasses in pubs across the country.
In a first for the nation’s favourite lager, six bespoke pint glass designs have been created to celebrate the culture, pride, passion and humour of each of Scotland’s cities – Aberdeen, Dundee, Inverness, Stirling, Glasgow and Edinburgh – with words contributed entirely by consumers.
Glasgow’s party atmosphere, subway and cone-headed monument all feature on its glass, while Hogmanay, salt and sauce and magical streets are revealed for Edinburgh. Further north, highlights include the gleaming granite and Doric dialect of Aberdeen, while Inverness’ midnight curfew, Highland charm and fifteen minute rush hour are given a special mention. Dundee’s design references the city’s famous pies and bridge while Stirling’s legendary history, monuments and modern pubs are celebrated.
Download the full press release
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Marking the start of the festive season, Santa’s reindeers will take a majestic stroll down Buchanan Street and welcome everyone into Princes Square on Thursday 10th November. On the same evening the enhanced interior will be lit up magically as thousands of twinkling Christmas lights are switched on. Back by popular demand, the decorations are designed exclusively by leading designer, James Glancy, whose mesmerising creations have adorned iconic locations such as London’s Carnaby Street. In the heart of the space will be the breathtaking Christmas tree, suspended from the ceiling of the Square and spanning all three floors. Download the full press release.
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Scotland’s leading brewer Tennent Caledonian is celebrating an exciting new phase in its history with the launch of ‘Caledonia Best’ – a distinctive beer that is rooted in a progressive new partnership with the nation’s barley farmers.
‘Caledonia Best’ is the embodiment of a new focus on the grain at the heart of the glass, and has been created by bringing together the most experienced and the youngest master brewers into one team at Wellpark Brewery – combining centuries of brewing craft and expertise with bold new thinking around sourcing and sustainability in one high quality new pint.
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Old Pulteney Single Malt Whisky is today sitting on top of the world after winning one of the whisky industry’s highest accolades, World Whisky of the Year, in Jim Murray’s 2012 Whisky Bible Awards.
In a class of some 1,500 whiskies, Old Pulteney 21-Years-Old scooped the top accolade, along with three other esteemed awards – Scotch Whisky of the Year, Single Malt (Multiple Casks) of the Year and Single Malt (16-21 Years) of the Year.
Already a favourite tipple for whisky drinkers in the UK, Old Pulteney has developed global appeal, and winning such a host of highly-regarded awards will be sure to secure Old Pulteney’s place as one of the top whiskies in the world.
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Whether you love Edinburgh for its festival frenzy, Glasgow for its legendary banter or Aberdeen for its granite gleam, Tennent’s is asking Scots to put into words the pride and passion they have for their city to create a limited edition set of glasses.
In a first for the brand, this new campaign from Scotland’s leading lager sees Tennent’s handing its pint glass over to the people of Scotland, asking them to log onto facebook.com/ tennentslager to comment on what the nation’s six cities (Glasgow, Edinburgh, Stirling, Dundee, Aberdeen or Inverness) mean to them.
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‘Woooaaa… this fizz is on fire!’ It’s the same great taste of IRN-BRU, but with the heat turned up! Scotland’s phenomenal soft drink is set to get tongues tingling this autumn with the launch of its first ever limited edition: Fiery IRN-BRU.
For just ten weeks from September, the nation’s iconic fizz has been given an injection of fire, thanks to a shot of secret fiery ingredients that give it a phenomenal kick. Fans can look forward to the IRN-BRU taste they know and love – with the excitement and intensity of some added fire! Download the full press release.
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Single Malt Scotch Whisky and Glasgow Print Studio artist competition, Northland, named artist Christine Leathem’s lithograph Untitled as its winning submission, after a judging process with renowned artist and playwright John Byrne.
The competition put Scotland’s artists to the test over several months, calling for those working actively within the Print Studio to develop their own distinctive works inspired by the ‘black hill’ and stunning Highland scenery at Knockdhu Distillery, where anCnoc is created.
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On August 26th we were thrilled when British Arctic explorer and adventurer Jock Wishart claimed a momentous world first as he and his six-man crew completed their ambitious ‘Old Pulteney Row to the Pole’, reaching the magnetic north pole (recognised and certified in 1996) at 12.30am GMT.
The expedition, sponsored by Old Pulteney Single Malt Scotch Whisky, set out from Resolute Bay on Friday 29th July to conquer some of the harshest conditions on earth. The voyage was four years in the planning and has been the challenge of a lifetime for Jock and his crew, as they steered the small ‘Old Pulteney’ ice boat through the ice-strewn sea.
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2011 winners announced -
In August the Tennent’s Training Academy, Scotland’s centre for excellence in entertaining and hospitality training, announced the winners of its first ever Modern Apprentice of the Year Awards – recognising and rewarding the brightest new talent in the business. Paul Hunter, 24, from Glasgow scooped the Modern Food and Beverage Apprentice of the Year 2011 accolade with Joe McGroaty, 36, from Dumbarton winning Modern Chef Apprentice of the Year 2011.
Having opened its doors in November 2010, the £1million Tennent’s Training Academy has seen hundreds of talented and ambitious young people sign up to build their skills for an exciting career in the industry.
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Knowing how Scots love their holidays in cash-strapped times, the nation’s favourite soft drink IRN-BRU created a phenomenal holiday giveaway …and the ‘BRU-Jet’ took flight! With the help of the campaign’s super-tanned stewards Derek and Jackie, IRN-BRU gave away 100 seats on board a special holiday flight to Tenerife in October, with special winning tickets hidden on-pack in stores across the nation.
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To celebrate the start of the new SFL season, Scotland’s favourite soft drink teamed up with the world’s Scotch Pie champion, Maurice Irvine, to create a limited edition IRN-BRU pie available to purchase from Irvine’s of Beith for the first Saturday kick off. SFL Chief Executive David Longmuir was thrilled about this exciting new addition for the launch of the SFL: “IRN-BRU is renowned for giving SFL fans something a bit special, and this year is no exception. The IRN-BRU Pie is a novel way to celebrate the start of the season.”
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Edinburgh’s most glamorous free beauty event, Spa in the City was created as part of the Open for Business Campaign to support Edinburgh retailers during tram construction. In June 2011 Essential Edinburgh staged the event for a fourth year, so Spa in the City came back – bigger and better than ever, bringing the best of Edinburgh’s beauty & lifestyle retailers to St Andrew Square to showcase a range of free offers & treatments.
Top stores and brands such as Boots, Clarins, Molton Brown, Origins, Nails Inc and The Body Shop were available throughout the weekend to offer visitors the opportunity to try a selection of complimentary treatments including indulgent manicures, pampering massages and glamorous makeovers. Plans are already underway for 2012.
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The 2011 Edinburgh International Film Festival unveiled a fresh programme mix for its 65th year, packed with screenings, new events, collaborations and innovative film experiences for the city – the first fruits of a plan to invigorate the Festival for modern audiences.
Promising an inclusive celebration of cinema for all, a strong core of diverse new film from Britain and around the globe this year saw a broad and engaging programme that included Perfect Sense with Ewan MacGregor and the European Premiere of the Kings Of Leon’s ‘Talihina Sky’.
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In May Le Creuset at Princes Square brought summertime to Glasgow with a delectable Strawberry Tea Party event in the centre courtyard. The event officially launched Le Creuset’s new limited edition Strawberry Tea Collection created to help raise money for the stylish cookware’s official charity partner, Breast Cancer Care.
On the day, the iconic courtyard was awash with pink delights and transformed into a traditional summer tea party scene with a host of tasty cakes and delicacies for visitors to indulge in, whilst relaxing underneath the centre’s vast and ornate glass roof.
Services
Bringing experience, energy and vision to every campaign, our team identifies the aims of our clients and develops a tailor-made PR strategy. Tuned in to target markets, we work across all forms of media – integrating additional marketing platforms to ensure maximum impact. We offer a UK-wide service that exceeds the boundaries of traditional PR, expertly delivering campaign success.
Media Relations
Effective media strategies using strong contacts and knowledge of what makes a good story.
Brand Strategy
Creative, distinctive ideas to seed or support a brand and connect with target audience.
Online PR
Insight and intelligence to deploy the latest digital and social media strategies.
Corporate
Establishing reputations and relationships with stakeholders, businesses and communities.
Issues Management
Comprehensive planning and consultancy service.
Guerilla Marketing
Creative and well–executed mix of stunts, photo-opps and ambient activity with impact.
Event Management
Comprehensive management service, from intimate receptions to major launch events.
Event & Festival Publicity
Pre-publicity and on-site media management for events of any size and scale.
Sponsorship
Identifying and managing all types of sponsorships to maximise investment.
Expertise
From high-profile organisations seeking a fresh approach to up-and-coming enterprises longing to realise their potential, Burt Greener has established a reputation for delivering innovative, inspiring and above all successful campaigns on behalf of our clients. View more of our clients, from brand, retail and public sector to sport, festivals and events.
Testimonials
‘Burt Greener, our PR partner for a number of years, have made a significant contribution to IRN-BRU’s success. They have generated a significant amount of media coverage based on creative ideas that have captured the imagination of our consumers …and also managed with great effect the PR of our Scottish Football League sponsorship. On reputation and issues management they have provided a strong and steady hand in pro-actively planning for eventualities and demonstrated highly effective media relations.’
Adrian Troy, A.G.Barr’s Head of Marketing
‘Burt Greener developed a well targeted, resonating communications strategy to truly bring to life the brand USP in line with our goals and budget. Thanks to the professional and dedicated approach of Burt Greener, Caorunn managed to become a well established brand in Scotland within 2 years of launch. Burt Greener is not only a team of experts but a group of very nice people who make everyday work a pleasure indeed.’
Ibolya Bakos, Brand Manager Caorunn Gin and White Spirits
‘Burt Greener Communications were appointed in 2004 to work on our branded malt Scotch whisky portfolio, namely Old Pulteney, and have executed PR and sponsorship initiatives to enormous effect over the years, raising brand awareness, driving sampling programmes, and ultimately influencing source of sale! Latterly the brand sponsored The Old Pulteney Row To The Pole, netting AVE to the value of over £2m in a 4 month period.’
Karen Walker, Marketing Director, International Beverage Holdings Ltd (IBHL)
‘An absolute pleasure to work with. I find Burt Greener to be inspiring, reliable, proactive and of course enjoyable to work with. More often than not nowadays we find ourselves with tight budgets and deadlines but the team always deliver for me.’
Gillian Gibson, anCnoc Brand Manager
‘While working with Burt Greener over the past several years, we have been nothing but impressed. Their hard work and dedication to the job is always exemplified by the quality of results they produce. We have always found it easy working with the team and look forward to working on future projects together.’
Essential Edinburgh
‘The team impressed with their mix of strategic insight, planning skills, creativity and the strong partnership approach they demonstrated with the many stakeholders involved in the Open For Business project. Campaigns were always well executed and delivered good results. I would have no hesitation in recommending Burt Greener to anyone who was wishing to appoint a skilled, creative & proactive PR agency.’
Graham Birse, Deputy Chief Executive, Edinburgh Chamber of Commerce
‘Burt Greener Communications have been involved at Princes Square Shopping Centre for over 2 years now. In this time I have found them to be an invaluable part of the bigger marketing team. Creative thinking and account management skills are second to none and have helped me do a better job, as has their flexibility. I would have no hesitation in recommending them.’
Claire Wilkinson, Marketing Manager – Princes Square and Director – Ginger Rabbit Marketing
Contact
Our Head office is centrally located within Edinburgh City Centre. Five minutes from
Princes Street and 10 minutes
on foot from Waverley Station.
Edinburgh
The Auction House Mews
43 Thistle St Lane SW
Edinburgh EH2 1EW
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© Burt Greener Communications 2011 / Website by Touch