Old Pulteney Sails the World with Clipper

Old Pulteney Sails the World with the Clipper Round the World Race

Maritime adventure is at the heart of the Old Pulteney brand. We were asked to activate the brand’s exciting sponsorship of a boat in the Clipper Round the World Race 2013 – 14, which would leave from London and visit ports across the globe before a UK homecoming one year later.

Working in close partnership with the Old Pulteney brand team, we helped to deliver a fully integrated campaign – from the creation of a spectacular branded boat, to events and sampling stands at stop off ports and a major competition to win a place on the boat. Striking film and photography content for PR and social media were created and an unforgettable homecoming at St Katherine Docks in London with Scottish pipers and drams all round.

Results:

Over 100 pieces of UK media coverage about the sponsorship including national media hits in Metro and Telegraph

A brand reach of 99,256,186 during the campaign