Develop a campaign to bring a limited edition release into the portfolio which supported anCnoc’s ‘modern tradition’ brand positioning.
Our award-winning partnership with the Scottish / New York-based illustrator Peter Arkle delivered a series of exclusive, beautifully-designed anCnoc releases. The activity was supported by a launch event and an integrated PR and digital campaign which exceeded targets and resulted in the entire stock being sold out in the UK and internationally.
53 high quality pieces of media coverage about the partnership
Coverage Highlights included: High-impact branded coverage including a three page spread in the Herald Magazine, The List and I-on