anCnoc Highland Single Malt Scotch Whisky has today unveiled a new global campaign that is set to bring a modern twist to the traditional world of whisky – through a collaboration with internationally acclaimed Scottish illustrator Peter Arkle.
Arkle, who is now based in New York City, has developed an exclusive range of limited edition designs for anCnoc , which will be launched throughout 2012 and will be available in the UK, USA, Sweden and selected European markets.
Demonstrating Arkle’s fascination for the science and mystical nature of anCnoc’s production process, the first anCnoc Peter Arkle Limited Edition release is based on a depiction of each of the Single Malt’s ingredients: malted barley, spring water, heat, yeast, time and ‘magic’ – which the illustrator brands ‘the secret thing which makes anCnoc anCnoc’.
The striking packaging design repeats this image, transforming it into an eye-catching and bold black ink pattern on the brand’s trademark stark white background.
The whisky inside is equally special, containing a new expression, hand selected by anCnoc Distillery Manager Gordon Bruce. Matured wholly in Spanish oak sherry barrels – a first for the brand – the resulting dram is complex and satisfying, rich in colour with amber highlights.
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