‘Burt Greener Communications were appointed in 2004 to work on our branded malt Scotch whisky portfolio, namely Old Pulteney, and have executed PR and sponsorship initiatives to enormous effect over the years, raising brand awareness, driving sampling programmes, and ultimately influencing source of sale! Latterly the brand sponsored The Old Pulteney Row To The Pole, netting AVE to the value of over £2m in a 4 month period.’
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