Knowing how Scots love their holidays in cash-strapped times, the nation’s favourite soft drink IRN-BRU created a phenomenal holiday giveaway …and the ‘BRU-Jet’ took flight! With the help of the campaign’s super-tanned stewards Derek and Jackie, IRN-BRU gave away 100 seats on board a special holiday flight to Tenerife in October, with special winning tickets hidden on-pack in stores across the nation.
Download the full press release.