With Scotland once again failing to qualify for the 2010 World Cup, the nation’s favourite soft drink hatched a plan. This revolutionary idea encouraged Brazilians and Scots to ‘mix it up’ for the sake of Scotland’s footballing gene pool. What better than a dash of Brazilian DNA to create a world-beating Scotland side for the future!Posted in Case Studies | Leave a comment
In 2010 Old Pulteney Single Malt Scotch Whisky signed up for its most ambitious sponsorship initiative to date. This global first would see Jock and his five man crew battle the polar elements in a specially adapted ice boat, ‘The Old Pulteney’, with their trip highlighting the impact of global warming in the region.Posted in Case Studies | Leave a comment
2010 was Tennent’s Lager’s 125th anniversary year, and the nation’s favourite pint wanted to celebrate the roots of the brand with a reinterpretation of the remarkable tale of its founder, the bold Hugh Tennent, whose epic adventures brought lager to Scotland…Posted in Case Studies | Leave a comment
In 2010 nairn’s tasked Burt Greener with raising the profile of its range of oat biscuits, highlighting the health benefits and great taste to a largely female audience. The UK-wide campaign had to reflect the ‘natural’ aspect of the biscuits – at the very core of the nairn’s brand – plus bring a fresh level of talkability to the product story.Posted in Case Studies | Leave a comment
Briefed with creating a special campaign for Princes Square’s 21st birthday in 2009, with a focus on the centre’s position at the heart of Glasgow’s style scene, Burt Greener devised the ‘21 icons’ campaign.
All photos are courtesy of Sunday Herald.